Digital Marketing / Performance Marketing Specialist

Company Overview

We are an expanding agency of digital marketing experts dedicated to elevating our clients’ digital marketing and demand generation campaigns to fuel growth. We help clients achieve their lead and ROI targets through innovative and effective marketing strategies. Our agency is on the leading edge of AI adoption to propel our marketing capabilities into the next generation.

Job Overview

We’re looking for a performance-driven digital marketer who doesn’t just run campaigns—but understands how marketing drives pipeline, revenue, and business growth. This role owns the strategy and execution of paid media, CRM, and conversion optimization across channels, with a clear mandate: turn spend into measurable business outcomes. You’ll connect the dots between traffic, leads, and closed revenue—optimizing campaigns not just for clicks, but for real ROI. This is an ideal role for someone who is analytical, proactive, technically capable, and comfortable operating at the intersection of marketing, data, and sales performance.

Key Responsibilities

Performance Strategy & Revenue Alignment

Own performance marketing strategy across paid media, CRM, and conversion funnels with a focus on driving qualified leads, pipeline, and revenue
Translate client goals (revenue targets, CAC, ROAS) into actionable campaign strategies and measurable KPIs
Continuously optimize campaigns by pulling the right levers—CPC, CPL, conversion rates, audience targeting, and budget allocation

Campaign Execution & Optimization

Plan, launch, and manage cross-channel campaigns across Meta, TikTok, YouTube, Google, and other paid platforms
Monitor and optimize performance daily/weekly based on data insights and client goals
Identify opportunities to improve efficiency and scale what’s working

Analytics, Reporting & Insights

Own reporting and performance analysis using Google Analytics 4, dashboards, and KPI tracking
Provide clear, actionable insights—not just data—tying campaign performance back to sales outcomes and ROI
Build and maintain reporting frameworks that align marketing metrics with business results

CRM, Email & Lead Nurturing

Build and optimize email marketing and lead nurture flows using platforms like HubSpot and Klaviyo
Develop email sequences, newsletters, and automated journeys that improve lead quality and conversion rates
Support lead scoring, segmentation, and lifecycle marketing strategies

Website & Conversion Optimization (CMS)

Work within CMS platforms like WordPress to update landing pages, implement tracking, and improve conversion paths
Manage tagging, lead forms, and on-site UX improvements to increase conversion rates
Collaborate on A/B testing and funnel optimization initiatives

Systems, Automation & Integration

Use tools like Zapier to connect systems and streamline marketing workflows
Ensure clean data flow between platforms (ads → CRM → reporting)

Client Collaboration & Execution

Participate in client communication and strategy discussions (preferred)
Translate insights and opportunities into clear action plans and project execution
Manage tasks and workflows using tools like Asana

Qualifications

4+ years of experience in digital marketing, performance marketing, or demand generation
Proven ability to manage and optimize paid media campaigns tied to measurable ROI
Strong analytical mindset with the ability to connect marketing activity to sales and revenue outcomes
Experience with paid media platforms (Meta, Google, TikTok, YouTube), Google Analytics 4 and KPI reporting
Experience with CRM and email platforms (HubSpot, Klaviyo) and CMS platforms like WordPress
Interest and early adoption of AI tools
Understanding of campaign economics: CPC, CPL, CAC, ROAS, LTV
Experience with marketing automation and integrations (e.g., Zapier)
Strong organizational skills and ability to manage multiple campaigns and priorities
The ability to build rapport and quickly establish excellent working relationship with all internal and external stakeholders

Pay: $52,500.00 - $72,500.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Paid time off
Parental leave
Retirement plan

Work Location: Hybrid remote in Tampa, FL 33607