Digital Marketing PPC Specialist

The Digital Marketing Specialist is expected to be an advocate and go-to expert for a wide range of digital marketing-related activities, projects, and initiatives spanning SEO (On-site, Technical, and Content), PPC, and Paid Social. This person must be comfortable meeting with and presenting big-picture planning to clients and new business prospects, as well as rolling up their sleeves to bring strategic recommendations to life. This person will be expected to provide proactive client management and focus on building deep and trusting client relationships. Responsibilities • Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook, and other platforms as needed • Draft detailed SEO site audits and reports through a technical, content, and off-site lens to ensure that they consistently adhere to SEO best practices • Analyze and translate data from web analytics into actionable plans • Weekly and monthly reporting and communication regarding campaign development, timelines, analysis, and results • Manage digital advertising budget and spend, including bid management • Execute bid changes based on pacing and performance • Continuous analysis of paid campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio • Maintain and manage search tools to identify site issues and collaborate with the team to resolve defects • Ensure alignment between paid search and organic search strategies • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings • Constantly monitor and communicate changes in industry trends and search engine algorithms, both internally and to clients $45,000 to $60,000