Digital Marketing Product Specialist

Overview The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. We are looking for an experienced Digital Marketing Specialist within the Advanced Analytics Product Management team to play a role in product and commercialization/go-to-market strategy for its products. This person will be part of a team of a team focused on digital marketing use cases and will be expected to assist in key activities including development of the go-to-market strategy, defining the product value proposition and pricing, create sales and delivery materials and play a key role in sales and delivery enablement. This individual will partner closely with other members of the Global Product Management team to ensure product strategy, roadmap and vision is aligned. Position Responsibilities • Contributes to product and business and manages long-term and short-term strategic initiatives for a commercialized Redemption products • Contribute to overall strategy of product evolution, while also establishing the go-to-market strategy, optimize products and resources, implement incremental improvements within the product’s life cycle, conduct ongoing care and maintenance • Drive tangible data-driven business outcomes at the product level, manage to a quantified scorecard continuously monitoring and analyzing key performance indicators and optimizing product performance • Interpret and apply program vision and strategy to product strategy and roadmap for the Products they manage, clearly communicating it to key stakeholders on an ongoing basis • Drive a user-centric culture of data driven, test and learn experimentation, continuously assessing and enhancing the Product user experience.