About the Role The Digital Marketing Specialist is responsible for supporting marketing and communications efforts as a corporate member of the Marketing, Branding, and Communications team. This role involves digital ad campaign design, delivery, and measurement, contributing to overall digital marketing execution. Main Responsibilities • Execute email marketing functions including Salesforce management, campaign development, email design, UX flow, automation, and KPI data feeds. • Partner with team members and external partners to build and optimize paid search, display, and Meta ad campaigns for all business units. • Develop high-performing landing pages in collaboration with digital creative agencies.
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