Digital Marketing Professional

We seek an experienced Digital Marketing Strategist to drive customer acquisition and engagement through effective digital campaigns. Requirements: • Be the subject matter expert for Salesforce Marketing Cloud • Identify trigger qualifications for digital communications • Strategically identify audience segments for optimal digital channel marketing • Build data extensions • Define and execute acquisition and engagement email SMS push marketing campaigns • Experiment and leverage A B multivariate testing segmentation classification and behavioral targeting to maximize gross profit revenue engagement open click & conversion rates and nurture leads • Design and execute data-driven experiments to pilot new tests track and analyze performance and incorporate learnings to drive continuous improvements • Create promotional and content strategies to expand digital reach • Collaborate on developing content that drives consumer merchant engagement • Build landing pages utilizing best practices to increase lead conversion • Ensure compliance with consumer protection laws CAN-SPAM TCPA etc. and all regulating bodies within Government-sponsored health plans • Build launch plans with key milestones and target timelines etc. Bachelor's degree or equivalent experience in related field. Key Skills and Qualifications: • 3 5 years experience in marketing operations analytics campaign management • Marketing Cloud required experience at 2 3 years • Experience managing marketing campaigns that generate leads and achieve revenue growth • Proficiency in marketing automation systems Salesforce and integrating those systems with other technologies • Works well with Sales Ops and Marketers to define and implement projects and campaigns • Technically capable excellent communicator and a desire to improve processes