This is a part-time virtual/remote position. Digital Marketing Job Responsibilities: • Plan and execute online campaigns for SEM, database marketing, email, social media, and display advertising campaigns. • Identify critical conversion points and drop off points and optimize user funnels. • Collaborate with our internal team to create landing pages and optimize user experience. Digital Marketing Qualifications / Skills: • Demonstrable experience leading and managing SEM, marketing database, email, social media and display advertising campaigns • Proficient in marketing research and statistical analysis • Experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate tests • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
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