Digital Marketing Sales Director

AIM - Alternative Industry Marketing solves a huge challenge in the alternative industries, with a focus on Cannabis, Hemp and the companies that sell and promote them.AIM wants the best!What makes the “best”We not meGood teammateLearn it right and do it rightGive a s***We care about our work, our customers, services and teamWe're not reckless or carelessGrit before glamorWe show up everyday to workWe don’t reply on shortcuts or hacksGrow yourselfWe set goals in order to growWhat gets you here doesn’t get you thereDigital Marketing Manager Job Responsibilities:Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence.Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights, and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.Benefits & Work Hours: We are a startup company with minimal to give, but a lot of promise on your future and that you will be treated like family. It is important that this person is the “best” based on our core values. Your work hours will be 9am-6:30pm. Some weekends when we need to travel to trade shows or exhibits.Digital Marketing Manager Qualifications/Skills:Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateCreating and maintaining client relationshipsCoaching and subordinate involvementManaging processesSelf-motivated yet customer-focusedProficient in marketing research and statistical analysisAble to develop budgetsFamiliar with financial planning and strategyEducation, Experience, and Licensing Requirements:Associates or Bachelor’s in marketing or a related field is preferred.Proven working experience in digital marketing, particularly within the industryDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc. )Working knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesWorking knowledge of HTML, CSS, and JavaScript development and constraintsIf you want a challenge and adventure.