Aug. 9, 2026

Digital Marketing & SEO Expert: Drive Traffic & Leads

Icrats Technologies Durham, North Carolina

Digital marketing trainee jobsWe are seeking for Digital Marketing Interns who has strong knowledge of Digital Marketing Concepts and have ability to work individually on given tasks.Work on SEO, social media, blogging, and email campaignsPromote content on various online platformsHandle marketing of the website on the internetSend regular newsletters to subscribersDocument all process and activities doneDigital marketing and SEO specialist jobsThis position will support the icrats’ Marketing’s Operations Globally. Individual in this role will work on organizing and managing email communications to clients.Job Description Manage organization’s websiteAnalysis to determine email effectiveness – identify and conduct A/B tests to build email best practicesCreate reports and dashboards on email and web product performance. Identify opportunities for improvement based on this performanceDevelop and manage digital marketing campaignsDevelop and Edit Marketing Videos for SMM, Website and Email MarketingOptimize content for the website and social networking channels such as Facebook, Twitter, Google Plus, etcTrack the website traffic flow and provide internal reports regularlyFix any error in online content and arrange webinars and webcastsAttend networking events and product launches.Identify new digital marketing trends and ensure that the brand is in front of the industry developments.Work on SEO of the website pages.Edit and post content, videos, podcasts, and audio content on online sites.Promote company’s product and services in the digital space.Execute social media efforts to improve KPIs, likes, shares, tweets, etc.Creating and executing SMS, and email-based marketing campaigns.Develop, implement, and manage marketing campaigns that promote the products and services of a company.Enhance brand awareness in the digital space.Drive website traffic and acquire leads.Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.Conduct on-site and off-site analysis of clients in various industries.Compile performances report using Google Analytics program.Keep attention to the updates of Google’s Algorithm.Contribute to the company’s blog for on-page and off-page optimization.Contribute to the company’s blog for on-page and off-page optimization.Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.Promote the brand’s products and services on various social media channels.Build social media marketing strategy and execute it through competitive and audience research.Optimize company pages with each social media platform to increase the company’s social content visibility.Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.Tailor the content and style of writing assignments according to their purpose like sell or inform.Understand target audience because content writing is not for clients. It's for the readers. So a copywriter should understand the interests of the target audience.Work with different team to ensure quality results and quality visual elements of the web page complementing the words.Identifying interesting and fresh angles every time for an article.Write for blogs, web pages, social media, ebooks, slogans, and video script.Assist with the business pitches to win new clients and projectsProvide digital contents such as video, infographics, and imagesA/B Testing, measure the performance of CTAs and improve conversion rate consistently.Optimize the marketing conversion paths.Optimize lead-to-customer conversion rate.Managing and optimizing CTAs, landing pages, and the lead generation forms.Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.Increase the marketing funnel efficiencies.Increase qualified marketing leads and conversion rates for the sales team.Achieve maximum ROI in paid search campaigns by collecting and analyzing data,…

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