Digital Marketing & SEO Specialist

Description FX Physical Therapy is proud to be recognized as a Top Workplaces winner in 2025 and 2026, as well as a Best Places to Work organization—reflecting our commitment to both exceptional patient care and an outstanding team culture. FX Physical Therapy’s Digital Marketing & SEO Specialist is responsible for executing and optimizing a high-performance digital ecosystem that drives patient acquisition, engagement, and long-term growth. Working closely with the Digital Optimization Specialist and Marketing Director, this role serves as a key executional partner while supporting strategic direction through data, insights, and continuous optimization across SEO, SEM, content, and local visibility. High-intent search visibility (SEO + SEM across Google, Bing, Apple, and AI-driven search experiences)Consistent, performance-driven content productionLocal market dominance across all clinic locationsConversion optimization across all digital touchpointsOngoing contribution to digital strategy through performance insights and optimizationCore CompetenciesSEO / SEM / PPC (Performance Execution)Execute and optimize campaigns across: Google Ads Local Services Ads (LSAs) Microsoft Advertising (Bing) Support visibility within Apple ecosystem search and AI-driven search environmentsContinuously improve cost per acquisition (CPA) and conversion volumePerform keyword research, expansion, and negative keyword managementTest and iterate ad copy, targeting, and campaign structureIdentify opportunities to capture high-intent search traffic across platformsProvide insights that inform campaign and channel strategyContent Development (Search-Driven & Conversion-Focused)Write and publish 2 SEO-optimized blogs per week (minimum)Align content to patient search intent, program priorities, and local/AI-search opportunitiesStructure content for featured snippets, generative search visibility, and conversionTranslate clinical expertise into high-converting contentRepurpose content across channelsLeverage tools such as ChatGPT for ideation and drafting while maintaining brand voiceEnsure all content reinforces brand differentiationLocal SEO & Market VisibilityOwn and optimize presence across: Google Business Profiles Apple Maps Bing Places Drive review growth and actively manage responsesImprove map pack rankings and local visibilitySupport local authority through partnerships and backlinksWebsite Optimization (SEO + Conversion)Optimize website pages for search visibility and conversion performanceIn conjunction with Digital Optimization Specialist, implement updates in WordPressSupport landing page creation and optimizationEnsure seamless conversion pathwaysIdentify UX/UI improvements that impact performanceData, Reporting & Continuous OptimizationTrack and analyze: Organic traffic Keyword rankings Conversion rates Paid campaign performance (CPA, efficiency) Monitor evolving search trends (including AI search)Translate data into actionable insightsProvide recommendations that refine strategyUtilize AI-assisted tools to improve efficiencyDigital Operations & CollaborationPartner with the Digital Optimization Specialist on technical SEO and backend improvementsSupport site maintenance and troubleshootingContribute to automations, workflows, and SOP developmentTeam IntegrationPartner with: Marketing Director Digital Optimization Specialist Program leads Support broader marketing initiatives and campaignsContribute insights that help guide program and channel directionQualifications2–5 years of experience in SEO, SEM, or digital marketingStrong writing ability with SEO content experienceExperience with: Google Ads + Microsoft Advertising Google Analytics (GA4) Google Search Console Familiarity with WordPressExperience using AI tools (e.g., ChatGPT)Understanding of local SEO and evolving search environmentsAnalytical and execution-focusedWhat Success Looks LikeConsistent output of high-quality, search-driven content (2 blogs/week)Growth in organic rankings and search visibilityImproved CPA and paid performance efficiencyIncreased conversions (calls, bookings, forms)Strong local visibility across platformsClear contribution to patient acquisition and clinic growthAbility to generate insights that influence strategyCompensation & Employment TypeHybrid-Remote Full TimeBase Salary: $55,000 – $60,000 (based on experience)Performance Bonus: Eligible for annual bonus based on achievement of key performance indicators (KPIs), including: Organic traffic growth Keyword ranking improvements (top 3 / page 1 movement) Cost per conversion (CPA) efficiency Total conversions (calls, bookings, form fills) Conversion rate improvements Local SEO performance (map pack visibility, review growth) Additional ResponsibilitiesOther duties as assigned