DIGITAL MARKETING SEO/PPC SPECIALIST

Qualified applicants will have direct SEO and PPC experience and agency experience or B2B experience, as well as a broad understanding of digital marketing principles. Responsibilities: • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients • Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms • Define content development, syndication, distribution, and link-building strategies • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices • Analyze and translate data from web analytics into actionable plans • Advise clients on SEO best practices • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager. • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects • Ensure alignment between paid search and organic search strategies • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings • Provide training to others in the organization on issues important to SEO • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients. • Knowledge of HTML, CSS, XML, client and server-side technologies a plus • Knowledge of the Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms • Google AdWords and Google Analytics certifications a plus • Proficiency in Microsoft Excel and Google Apps • Experience working with mid-sized B2B brands in our target industries (technical, industrial, life sciences, manufacturing) a plus • Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus.