In addition, the position is responsible for online reputation management across all channels, including hospital locations and individual physician listings. Essential Duties & Responsibilities: • Leverages social media and digital advertising spaces to promote health system • Digital targeted ads • Google Business listings and reviews • Social Media content, boosting and ads • Schedules social media content to ensure constant online presence • Creates and maintains strategy and budget for social media • Writes copy for all social content and business listings • Works independently, but collaborates with team to ensure cohesive message • Monitors digital analytics at all times, continuously exploring new avenues for greater engagement • Monitors online brand reputation and responds appropriately to online reviews • Manages all online pages outside of hospital website (ie. Facebook location pages, Google listings, etc.) Education: Bachelor's degree in marketing or related field required. Experience: One year of marketing/communication/advertising experience required.
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