Digital Marketing & Social Media Specialist

Position Overview

Location: Philadelphia, Pennsylvania

Schedule: Business Professional - Non-Exempt

Department: Marketing

We are seeking an enthusiastic and detail-oriented Digital Marketing & Social Media Specialist to join our Marketing team. This role is ideal for a self-starter who is passionate about content creation, social media strategy, and digital analytics — and who wants to grow their career in a dynamic professional services environment. The specialist will support the firm’s digital presence by helping to manage and execute day-to-day content, campaigns, and analytics across social media, the firm’s website, and email communications.

We are not accepting agency submissions for this role at this time. Outside agencies, search firms and/or their representatives will not be compensated in any way for unsolicited candidate submissions, or submissions made through anyone other than a Legal Recruiting Department representative. Please do not include candidate's identifying information in unsolicited correspondence.

Key Responsibilities

Draft and develop content from start to finish for the firm’s social media channels and website — including creating content calendars, supporting campaigns, and ensuring alignment with brand and voice
Assist in creating, scheduling, and publishing content on firm social media platforms (LinkedIn, X/Twitter, Instagram, etc.) in alignment with the firm’s voice and brand
Monitor social media channels for engagement opportunities, news, and industry trends relevant to legal services
Support the development and execution of digital campaigns promoting firm news, thought leadership, events, and community engagement
Help maintain and update website content via the firm’s content management system (CMS)
Assist with creation, formatting, and distribution of client alerts, newsletters, and event invitations using email marketing platforms
Collaborate with attorneys and practice groups to draft and edit content that is clear, professional, and accessible to target audiences
Track and report on the performance of digital campaigns and provide insights using tools such as Google Analytics, Hootsuite, and email metrics
Coordinate digital content calendars and support strategic planning with the marketing team
Ensure brand consistency and compliance with legal industry standards across all platforms
Stay current with best practices in digital marketing, legal communications, and content accessibility

Required Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
2-4 years of professional experience in digital marketing or social media; internships in a corporate, agency, or law firm setting are a plus
Familiarity with LinkedIn, Twitter, and other professional social platforms
Strong writing, editing, and proofreading skills with attention to tone and detail
Highly organized with the ability to manage multiple projects and deadlines
Proficiency in Microsoft Office Suite; experience with email marketing tools (e.g., Constant Contact, Mailchimp) and CMS platforms is a plus
Working knowledge of Adobe Creative Suite or Canva a bonus
Interest in the legal industry or professional services marketing is preferred