Digital Marketing & Social Media Specialist

The Digital Marketing & Social Media Specialist plays a key role in shaping Pennsylvania Lumbermens Mutual Insurance Company’s (PLM) digital presence, with a primary focus on social media strategy, content creation, and audience engagement. Develop and execute a comprehensive social media strategy aligned with PLM’s business and marketing objectivesCreate and publish high-quality written, visual, and video content that educates audiences on industry topics, coverages, and risk management insightsDesign and develop digital assets (graphics, templates, social visuals, and marketing collateral) to support marketing, sales, and internal department initiatives Monitor and engage with audiences, fostering meaningful interactions with policyholders, prospects, and industry partners Manage and optimize PLM’s social media platforms to increase engagement, promote educational content, and support lead generation efforts Analyze performance metrics (engagement, reach, conversions) and provide actionable recommendations to enhance campaign effectiveness Support company branding initiatives by highlighting company culture, employees, and community involvement Ensure all content adheres to brand standards, regulatory requirements, and industry compliance guidelinesMaintain comprehensive knowledge of company products, coverages, and industry trends to create accurate and impactful marketing materialsRepresent the company at trade shows and industry events as needed This position requires a combination of proven project management skills, a high degree of creativity, and advanced comfortability with multi-media marketing. A passion for storytelling and a deep appreciation for PLM’s distinct brand, reputation, and industry focus are critical to success in this role. Bachelor’s degree in marketing, communications, journalism, or a related field 2–4 years of experience in social or digital marketing, preferably within B2B, insurance, or financial services Proven experience managing corporate social media accounts with measurable results Strong writing, editing, and storytelling skills Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social) Proficiency in graphic design and/or video editing tools (Adobe Creative Suite, Canva) preferred Understanding of SEO and content optimization best practices is a plus Ability to manage multiple projects and meet deadlines in a fast-paced environment Interest in or willingness to develop knowledge of commercial insurance and the industries PLM serves Commitment to ongoing professional development and industry education Portfolio of social media campaigns, writing samples, and/or design work required