Digital Marketing Specialist

dSPACE is a leading provider of simulation and validation solutions worldwide for developing networked, autonomous, and electrically powered vehicles. The company's range of end-to-end solutions are used particularly by automotive manufacturers and their suppliers to test the software and hardware components in their new vehicles long before a new model is allowed on the road. Not only is dSPACE a sought-after partner in vehicle development, but engineers also rely on our know-how when it comes to aerospace and industrial automation. Our portfolio ranges from end-to-end solutions for simulation and validation to engineering and consulting services as well as training and support. With more than 3,000 employees worldwide, dSPACE is headquartered in Paderborn, Germany; has three project centers in Germany; and serves customers through its regional companies in the USA, the UK, France, Japan, China, Croatia, Korea, India, Italy and Sweden.

The Digital Marketing Campaigns Manager is responsible for developing and executing integrated digital marketing campaigns that create awareness, generate qualified leads, accelerate opportunities through the sales funnel, and support revenue growth across automotive, aerospace, defense, industrial, and academic markets. This role will work within a small US marketing team and with global teams, especially our German headquarters.

Demand Generation/ Campaign Management

Develop annual and quarterly marketing audience-specific campaign plans that align with business objectives, product launches, and events.Develop and execute integrated campaigns across email, social media, digital advertising, webinars, trade shows, and content marketing that align with industry verticals and buyer personas.Collaborate with engineers, product managers, and subject matter experts to translate complex technical concepts into engaging customer-focused content.Utilize AI tools such as Microsoft Copilot and other approved technologies to improve campaign development, create and repurpose content, audience research, performance analysis, and operational efficiency.Develop short-form video content for social media, product promotions, customer success stories, webinars, and trade shows.Collaborate with events, sales, business development, product management, and global marketing teamsRecommend new ideas and opportunities to improve digital marketing performance, customer engagement, and operational efficiency.Partner closely with sales and business development teams to improve marketing qualified lead (MQL) generation, lead conversion rates, lead nurturing activities, and pipeline contribution.Develop dashboards and executive reports tracking KPIs including leads, MQLs, SQLs, opportunity creation, conversion rates, advertising performance, engagement, and ROI.

Experience

3-5+ years of digital marketing experience within a B2B technology company.Bachelor's degree in marketing, communications, advertising, business, or related field.Experience with CRM and marketing automation platforms such as Microsoft Dynamics 365, HubSpot, Marketo, Pardot, or similar systems.Experience planning, executing, and optimizing paid social media campaigns, particularly on LinkedIn.Experience managing multiple marketing projects simultaneously using strong planning, organization, and project management skills including managing a digital advertising budget.Experience using analytics tools such as Google Analytics, Power BI, LinkedIn Campaign Manager, and marketing reporting platforms.Demonstrated ability to use AI tools to improve marketing productivity and campaign effectiveness.

What Makes You Successful

Success in this role requires curiosity and a willingness to learn complex engineering concepts and technologies.Strong project management and organizational skills.Excellent written and verbal communication skills.Ability to manage multiple projects simultaneously in a fast-paced environment.Resourceful, self-motivated, and comfortable working independently while collaborating across teams.Creative thinker who enjoys solving problems and continuously improving processes.

What you can expect from us

We build a culture where trust and teamwork are the foundation. As a team we support each other and every contribution matters. Clear expectations and common goals empower everyone to take ownership and contribute to our success.

People come first – you’re more than just a number. We create an environment that fosters trust, stability and flexibility, so work and life can truly complement each other. We believe in long-term collaboration, provide competitive benefits, and create a welcoming, supportive environment.

As an Equal Opportunity Employer, dSPACE Inc. provides all persons with equal opportunity and access to all aspects of employment process, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, marital status, age, disability, status as a protected veteran, or membership in any group protected by federal, state, or local anti-discrimination laws. DSPACE Inc. is also committed to providing reasonable accommodations to individuals with disabilities and disabled veterans.