Digital Marketing Specialist

Job DescriptionJob DescriptionAbout the Role

WebFX is seeking a candidate for our Marketing Account Management team Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

The Qualifications: Who You Are

Education:

A Bachelor's Degree: All majors welcomeGPA: 3.4 or aboveRelated Experience and Skills:

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing roleOutstanding customer service skillsStrong verbal and written communication skillsPresentation skillsExperience at a marketing/advertising agency (a bonus)Tools/Technical Skills:

Excel/Google SuiteConfident familiarity with using AI toolsGeneral knowledge of SEO and AI search visibilityGeneral knowledge of Google Ads and AnalyticsGeneral knowledge of HTMLQualities and Traits:

You're interested in the web, and like keeping up with new technologyYou're professional, dependable, and self-motivatedYou take pride in your work and always strive for high-quality resultsYou work with urgency and enjoy getting things doneYou're proactive when it comes to solving problemsYou're a lifelong learner, and are always looking to stretch and grow your skillsYou love thinking both creatively and analytically, and love using data to make decisionsIf this sounds like you, then we want to hear from you We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA

The Job Responsibilities: What You'll Do

Client Relationship Management

(About 40% of your day)

Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing successBuild long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rateMarketing Campaign Strategy & Execution

(About 35% of your day)

Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client business objectivesManage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targetsOptimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified trafficDirect the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-datePerformance Analysis & Reporting

(About 15% of your day)

Analyze campaign performance data (In Google Analytics and RevenueC