Digital Marketing Specialist

Digital Marketing Specialist – Google Ads & Social Media

Company: FormAvOn Builders inc.
Location: Sacramento CA
Pay: $20–$40 per hour, depending on experience, skills, and demonstrated results
Schedule: [Full-time or part-time; expected weekly hours]
Start Date: Immediate opening

We’re looking for a hands-on, tech-savvy Digital Marketing Specialist to join our in-house team. You will manage online advertising, strengthen our social media presence, and help turn our marketing budget into qualified leads and measurable business growth.

The ideal candidate combines creativity with strong technical and analytical skills, takes initiative, and can independently manage campaigns from setup through optimization and reporting.

Work Arrangement

This position is primarily based in our office. Remote work may be approved when needed, depending on demonstrated performance, reliability, communication, and business needs. Candidates must be available to work regularly at our office.

What You’ll Do

Create, manage, and optimize Google Ads campaigns, including keyword research, ad copy, targeting, bidding, negative keywords, and budget management.
Run paid social media campaigns, particularly Facebook and Instagram advertising through Meta Ads Manager.
Create and schedule engaging social media content, including posts, graphics, and short videos.
Set up, verify, and monitor conversion tracking for calls, forms, and other meaningful customer actions using tools such as Google Analytics 4 and Google Tag Manager.
Improve landing pages, make routine website updates, and support local SEO and Google Business Profile management.
Test different ads, audiences, offers, and landing pages to improve lead quality and advertising efficiency.
Track spending, cost per lead, conversion rates, and campaign results, and provide clear weekly reports.
Work with our team to connect marketing activity with customer inquiries, appointments, and sales.
Troubleshoot everyday website and marketing software issues while keeping company accounts, access credentials, and customer information secure.

Required Qualifications

Hands-on experience managing Google Ads/PPC and paid social media campaigns.
Ability to explain campaigns you personally managed, the budget involved, and the results achieved.
Strong computer skills and confidence using spreadsheets, online business tools, and marketing platforms.
Practical understanding of conversion tracking, campaign analytics, and advertising budgets.
Strong writing and communication skills, attention to detail, and the ability to create clear, persuasive marketing content.
Excellent organization, dependable follow-through, and the ability to manage priorities with minimal supervision.
Availability for regular in-office work and an immediate or near-term start.

Preferred Qualifications

Two or more years of relevant digital marketing experience.
Ability to speak, read, or write multiple languages is a strong plus. Please list your languages and proficiency levels.
Experience generating leads for construction, home improvement, or other local service businesses.
Google Ads or Google Analytics certifications.
Experience with WordPress, Canva, Adobe tools, or video editing.
Familiarity with CRM systems, email marketing, marketing automation, and AI-assisted tools with careful quality review.

A college degree is not required; practical skills, sound judgment, and demonstrated results are valued.

How to Apply

Apply through this posting with your résumé and a brief introduction. Please include:

The advertising platforms you have personally managed.
One or two campaign examples, including approximate budgets, your responsibilities, and measurable results. Anonymized examples are welcome.
Links to relevant work samples or a portfolio, if available.
Your earliest start date, availability for in-office work, and any additional languages you speak.

We’re ready to hire someone who takes ownership, communicates clearly, and continually improves results.

Pay: $40,000.00 - $770,000.00 per year

Benefits:

Flexible schedule

Work Location: In person