About BakcouBakcou builds high-performance fat-tire electric bikes and scooters for people who go places most vehicles can’t. Our customers use Bakcou to hunt deeper, explore farther, access their property, and spend more time outdoors. We’re a growing, entrepreneurial company with a passionate customer base, and we’re building products for people who don’t like staying on the beaten path.
The OpportunityWe’re looking for a Paid Media & SEO Specialist to take ownership of three important areas that help customers find us and become buyers: paid advertising, organic search, and website conversion optimization.
In this role, you’ll manage the day-to-day performance of our Google and Meta advertising, develop and execute SEO initiatives, and identify ways to improve the website experience and increase conversions. You’ll work directly with marketing leadership, dig into the data, test ideas, identify opportunities, and continuously improve performance.
What You'll DoPaid Media
Manage and optimize Google Ads and Meta campaigns.Monitor performance and identify opportunities to improve results.Build and test campaigns, audiences, targeting, and creative.Analyze ROAS, CAC, conversion rates, and other performance metrics.Identify underperforming campaigns and recommend improvements.Stay current on Google and Meta changes and best practices.Plan and implement AI-native advertising from the ground upSEO
Conduct keyword research and identify opportunities for organic growth.Optimize existing website pages for search.Monitor Google Search Console, GA4, and SEO performance.Identify technical SEO opportunities and issues.Analyze competitors and search results.Develop and execute ongoing SEO improvements.Website Conversion Optimization
Analyze website performance to identify friction points and opportunities to improve conversion rates.Evaluate product pages, landing pages, and the customer journey.Use analytics and available testing tools to develop and evaluate improvement ideas.Recommend and help implement website updates that improve user experience and drive more purchases.Monitor results and use data to guide future improvements.Reporting & Collaboration
Track and communicate paid media, SEO, and conversion performance.Turn data into clear recommendations and next steps.Continuously identify and test opportunities to improve customer acquisition, website traffic, and marketing performance.Work with other members of the marketing team when responsibilities overlap.Bring ideas, ask questions, and proactively look for ways to improve results.What We're Looking For0 - 3 years of hands-on digital marketing experience with paid advertising, SEO, or website optimization.Experience with Google Ads and Meta Ads.Working knowledge of SEO and keyword research.Experience with GA4 and Google Search Console.Strong analytical and problem-solving skills.Good written and verbal communication.Strong attention to detail.Someone who can take ownership and work independently.Most importantly, curiosity and a desire to get really good at digital marketing.Experience with ecommerce, Google Shopping/Merchant Center, Google Tag Manager, A/B testing, heatmaps, Semrush/Ahrefs, or the outdoor/hunting/powersports industry is a plus.
Who You'll BeWe’re not looking for someone who already knows everything. We’re looking for someone smart, curious, analytical, and eager to grow.
You should enjoy looking at a problem, figuring out why it's happening, testing a solution, and learning from the result.
You’ll have meaningful ownership of paid media, SEO, and conversion optimization from day one, work directly with marketing leadership, and have the opportunity to grow your skills and responsibility as you prove yourself.
Compensation: 55,000-65,000 annually, depending on experience and qualifications.
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