S/he oversees digital marketing campaigns for our clients and uses data to inform digital strategy and its relation to our overall marketing campaigns. The specialist will be responsible for creating, managing, and reporting on SEM (SEO + Paid Search), Social, and other Display Advertising efforts. - Develop and evaluate innovative digital recommendations - Strategically plan and manage SEO, PPC, and Social ad campaigns - Write creative ad copy for GoogleAds, Bing, & Social ad campaigns in collaboration with the AE and Social Media teams - Develop research-based keyword strategies - Utilize A/B testing of new campaign strategies and ad copy - Monitor rankings and traffic across accounts and provide analysis of performance - Collaborate with and direct outside media publications regarding paid digital campaigns - Prepare AEs for client meetings/calls to discuss campaign performance, optimization strategies, and new growth opportunities - Experience with tagging, tracking, and reporting in digital media - Digital participation in a website rollout a plus - Working knowledge of Google Datastudio a plus - GoogleAds and Google Analytics Certification Courses a plus Website Job Posting:
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