The Digital Marketing Specialist strategizes, plans, and executes digital marketing campaigns, messaging, and tactics across all digital spaces including email marketing, organic and paid social media, website content, eCommerce, PPC campaigns, reputation management platforms, and more. The Digital Marketing Specialist will work in coordination with SASSOs Creative Team to plan and build marketing campaigns, applying and optimizing campaign concepts to a variety of digital platforms. • Work in collaboration with the SASSO team to plan and build digital marketing touchpoints across a variety of platforms. • Support other areas of the creative team as needed to help plan and execute a variety of content across brand websites, blogs, social ads, etc. • Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.
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