Digital Marketing Specialist

In this role, you will have the ability to directly impact the success of the company by delivering marketing programs that support the expansion and growth of company services and products. **What You'll Do:** * Support the Content, Product, and Affiliate Marketing teams to improve inbound marketing and content marketing projects. * Build out digital campaigns across channels and collaborate with designers to ensure digital creative has optimal user experience * Assist with demand generation marketing programs such as email marketing campaigns, social media, landing pages, on-line and off-line advertising, and strategic partnerships * Conduct post campaign reviews and create reports on campaign performance * Help with the execution and management of backlink hygiene and link acquisition * Manage website audits to identify areas of SEO and brand concern * Increase on and off-site organic visibility * Aid in development, execution and reporting of paid advertising campaigns * Occasionally write and do light editing for website content * Monitor site traffic, lead volume, and paid performance across company assets * Act as a subject matter expert for improving demand generation by identifying trends and insights and making recommendations to leadership **What You’ll Get:** * Profit Sharing twice yearly * Customizable 401(k) plans that include company matching * Medical, Dental, Vision Disability, Life Insurance * Paid Time Off and Company Paid Holidays * Reimbursement for tuition, certifications, or professional memberships * Additional paid time off to volunteer in your community And when onsite… * Awesome company parties and events * Free weekly lunch and snacks **Ideal Candidates Have:** * Bachelor’s degree in Digital Media, Marketing, Communications, or a related field * 3-5 years of digital marketing experience with SEO, analytics, and data analysis * Strong understanding of the web hosting industry * Fluency in SEO elements such as keyword research, technical SEO (UX, HTML, site architecture, URL structure, XML sitmaps, canonical tags, dynamic / static pages, etc. * Knowledge in on-page optimization such as metadata, headings, content, anchor links, and navigation * Experience in HTML and CSS, JavaScript is a plus * Proficiency in various platforms including Google Analytics, marketing automation tools, paid advertising platforms, Google Search Console, SEMrush, Hotjar, and data extractions * Strong verbal and written communication skills with the ability to be both authoritative and persuasive **Location:** * Virginia Beach, VA You can see more information about our company culture and our current products and services by following these links: This Is InMotion Hosting Why Work Here What We Offer Our Customers. **Apply Here...**