Digital Marketing Specialist

Job Title: Digital Marketing Specialist Reports to: President Job Type: Salary-Exempt Location: 6951 W Little York Rd, Houston, TX 77040 At this time we are only accepting online applications. REQUIRED COMPETENCIES ● Plans and executes all web, email, social media, press release, and display advertising campaigns ● Designs, builds, and maintains our social media presence ● Identify potential markets and find online opportunities for marketing and promotion ● Identify target audiences and devising digital campaigns that engage, inform, and motivate displaying highly creative with experience ● Brainstorms new and creative growth strategies through digital marketing. ● Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) ● Google Ads - creating campaigns and monitoring performance ● Plans, executes, and measures experiments and conversion tests ● Identifies critical conversion points and drop off points ● Collaborates with internal teams to create landing pages and optimize user experience ● Prepare and manage project schedules and status updates ● Coordinate with vendors to implement campaign initiatives ● Update and maintain company websites ● Skilled in SEO and website optimization knowledge ● Coordinate with team members who create and deliver ads ● Meet with sales teams to develop campaign initiatives ● Prepare cost estimates for campaigns ● Follow company safety & security guidelines ● Handles/assists internal document enhancements, graphics and PowerPoint presentations needed for company purposes ● Assists intra- company publication needs for reports and presentations ● Develops and maintains interested party contact data ● Attendance and punctuality are essential functions of this job ● Maintain advertising supplies, inventory, and promotional items ● Other duties as assigned or needed QUALIFICATIONS To perform this job successfully an individual must be able to perform each essential duty satisfactorily. 80%) walk (20%) The employee is expected to lift or move materials (5% of workday) MENTAL DEMANDS Employee may be required to do the following: following set procedures and standards; applying basic mathematical skills; planning work and selecting proper tools; reading and interpreting information; judging distances and accurately; following oral and/or written directions; reading; writing; ability to recognize and report safety hazards WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.