Digital Marketing Specialist

H&R; Construction Equipment Parts is a global supplier of new and used construction equipment parts. A division of All States Ag Parts, it enjoys a successful 37-year history with a remarkable reputation in the industry for quality and customer service. The company is expanding its marketing presence both traditionally and digitally. Given the opportunity for digital expansion, we are seeking a Digital Marketing Specialist who will assist the Marketing Manager with our focus on the company’s digital presence. • Work as needed to develop messaging/posts; update and manage company blog and social media • Brainstorm new and creative growth strategies • Analyze digital data to draw key recommendations around website optimization • Monitor key online marketing metrics to track the success • Coordinate with sales team to create marketing campaigns • Liaise with Marketing, Sales, and Product development teams to ensure brand consistency REQUIREMENTS/SKILLS: • Undergraduate degree in marketing or a related field • Proven working knowledge of digital marketing • Demonstrable understanding of SEO/SEM, marketing database, email, social media, and/or display advertising campaigns • Working knowledge of optimizing landing pages and user funnels • Understanding of website analytics tools (e.g., Google Analytics) • Strong analytical skills and data-driven thinking • Up-to-date understanding of the latest trends and best practices in online marketing and measurement • Excellent written and verbal communication skills • Proven ability to work on multiple projects with competing demands to meet deadlines • Ability to effectively work both independently and as part of a team.