Digital Marketing Specialist

Digital Marketing Specialist Austin, Texas Full-time position Reporting to CMO Company Overview Netgate is an open-source driven secure networking company that provides high- performance and affordable appliance and software-based firewall, VPN, and routing solutions for the home, office, and cloud. Our secure networking solutions, pfSense® Plus and TNSR® connect and protect homes, businesses in every vertical, K-12 and university educational institutions, local, state, federal government agencies and service providers all over the world. Position Overview Netgate is looking for a Digital Marketing Specialist to help scale our digital marketing, specifically in the areas of demand generation, marketing automation, content creation, digital marketing infrastructure buildout and maintenance, and metrics. Our business is fast moving, broad and technical. A proactive, ‘lean forward’ mindset An ability to think broadly, but execute specifically A desire to grow into a more comprehensive marketing capacity based on personal desire, value-add to the marketing department, and ever-evolving company needs Position Responsibilities Manage all aspects of SEO/PPC digital advertising strategy, execution and results reporting Assist in the management and expansion of our Hubspot website / marketing automation platform and Shopify e-Commerce platform Assist in the design and creation of compelling content useful to buyer journey and specific funnel stages Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership Partner closely with product management / marketing and other marketing staff to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web, search, display, and social media communication channels Qualifications 1-3 years of digital marketing, website design, marketing automation strategy / execution, and marketing analytics / results reporting experience Bachelor’s degree in Marketing, MIS, Business Administration or equivalent desirable Working familiarity with networking and security technologies, industry structure, buyer personas, and buyer journeys is highly desirable Hands-on experience with HubSpot, Shopify, Amazon Seller Central, Google Adwords, Google Analytics, SEMrush, Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro Ability to communicate and thrive in an environment where Slack and Zoom are dominant forms of communication Solid interpersonal skills including verbal/written communication, listening, and ‘selling’ with high attention to detail Highly self-motivated contributor who works well as an individual and within a team environment Proven organizing skills; capacity to manage multiple priorities and tasks simultaneously, work in cross-functional teams and communicate with all levels of management Solid strategic, analytical and problem-solving skills Enjoys a fast-paced environment and works well under tight deadlines Work Location Greater Austin, Texas area