DIGITAL MARKETING SPECIALIST (FULL-TIME)

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of customers. This includes social media management, web content, search engine marketing (SEM), search engine optimization (SEO), and account management. Responsibilities: • Deliver best-in-class digital marketing solutions for clients based on their goals and objectives • Driving and delivering flawless client service by maintaining exceptional relationships with key decisions makers • Using Martek’s social media marketing tools to create and maintain customer’s brand • Monitoring analytics and trends across all social media platforms to identify opportunities for optimization and improvements • Setting key performance indicators (KPIs) for digital marketing campaigns, such as targets for a certain number of social shares or likes, website traffic and measuring a campaign’s performance against the KPIs • Perform market research and competitor research for products and services • Write copy for ads and landing pages • Manage audience overlap and how to properly include/exclude audiences • Adjust budgets up or down as needed based on client goals and KPIs • Understand + learn digital marketing strategies from resident marketing specialists The ideal candidate: • 3+ years of digital marketing experience (working with cross-functional teams is a plus) • A solid understanding of the growing digital marketing industry (marketing principles, social media, online ads, SEO, e-commerce) and the ability to “connect-the- dots” across channels and touchpoints • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering, and positive attitude. • Takes initiative to innovate and solve problems without direct supervision and/or direction • Strong analytical skills and business acumen are a must along with the ability to be detail- and deadline-oriented while managing multiple projects • Integrate and analyze data from all forms of online media including paid search, organic search, display, email, social media, etc. • Exceptional written and verbal communication skills • Working knowledge of CRM (Hubspot), Google Analytics, Google AdWords, Microsoft Office product suite About Martek: Martek is a full-service digital marketing company that helps businesses address the challenges they face online and in the marketplace.