Digital Marketing Specialist

You will also grow online store performance with a core focus on growth strategy execution. You must have an understanding of how all digital marketing strategies and tactics work together and how to help evaluate and improve existing campaigns. We are looking for a smart, tech-minded, “get it done” digital marketer who is looking to expand Pasolivo’s strategy. As a Specialist, you will understand company business objectives and align those with creative digital strategies to meet those objectives through paid search, digital advertising, analytics, marketing automation, SEO, and lead generation campaigns. Responsibilities: \\- Design, develop and monitor digital media buying campaigns \\- Analyze campaign performance and compile and present detailed reports with proactive insights \\- Implement on-going A/B and user experience testing for ads, placements and landing pages \\- Work with internal development and design team to create dynamic landing pages \\- Implement and consistently optimize campaigns \\- Coordinate marketing budgets and allocate across campaigns; build and maintain dashboards to measure campaign performance and spot issues; establish processes to optimize media spend across digital channels, including SEM (Paid Search), product listing ads, display, video and paid social media \\- Manage SEO and make specific recommendations to content developers for SEO strategy \\- Generate and implement new digital sales and marketing initiatives to increase eCommerce sales and profitability in alignment with KPI’s \\- Optimize checkout funnel metrics and effectiveness of promotional campaigns Analyze and translate marketing goals and objectives into strategic recommendations and tactical deliverables using the Mailchimp platform \\- Be the company Marketing automation champion; create and manage Mailchimp lists, landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages) etc.