Job no: 496971 Work type: Staff Location: Grand Rapids, MI 49503 Categories: Administrative, Staff Summary of Position: • Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that supports Ferris State’s marketing and enrollment efforts. • This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications. Additional Education/Experiences to be Considered: • Experience with Google Analytics and/or other digital analytics platforms • Experience with Slate and/or other customer relationship management platforms (CRM) • Experience working in higher education marketing. Required Documents: • Cover Letter • Resume • Unofficial Transcript 1
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