March 23, 2025

Digital Marketing Specialist

UNITED COMMUNITY BANK Greenville, South Carolina

This role will leverage Salesforce Marketing Cloud, digital applications, digital channels, data, and technology for effective advertising and marketing efforts; promoting products, services, and the United brand to targeted audiences. • Facilitate content updates for digital channels in content management systems (including website CMS, Salesforce applications, digital asset management applications, CRMs, and sales enablement applications). • Required Experience: • 5 years of Digital Marketing experience • Proficiency in Salesforce Marketing Cloud applications (Marketing Cloud, Intelligence, Email Studio, Journey Builder, Automation Studio, Content Builder). • Experience managing website content in CMS applications (WYSIWYG front-end in Kentico, Sitecore, or similar application) • Proficiency in Google Suite products (GA4, Tag Manager, Google Ads) • SEO experience (with a focus on on-page optimization) and proficiency in SEO analytics tools (Google Search Console, SEMrush). • Experience writing and working with SQL for data analysis, querying, and reporting

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