This role will leverage Salesforce Marketing Cloud, digital applications, digital channels, data, and technology for effective advertising and marketing efforts; promoting products, services, and the United brand to targeted audiences. • Facilitate content updates for digital channels in content management systems (including website CMS, Salesforce applications, digital asset management applications, CRMs, and sales enablement applications). • Required Experience: • 5 years of Digital Marketing experience • Proficiency in Salesforce Marketing Cloud applications (Marketing Cloud, Intelligence, Email Studio, Journey Builder, Automation Studio, Content Builder). • Experience managing website content in CMS applications (WYSIWYG front-end in Kentico, Sitecore, or similar application) • Proficiency in Google Suite products (GA4, Tag Manager, Google Ads) • SEO experience (with a focus on on-page optimization) and proficiency in SEO analytics tools (Google Search Console, SEMrush). • Experience writing and working with SQL for data analysis, querying, and reporting
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