Digital Marketing Specialist

Lezyne USA, Inc. is an industry leader in the engineering and production of innovative, quality bike accessories. Our office in San Luis Obispo, CA is now hiring an experienced Digital Marketing Specialist who will actively participate in the development and implementation of strategic marketing initiatives to continue the global growth of the Lezyne brand. Brainstorms new and creative growth strategies through digital marketing. **Specific Job Duties and Responsibilities:** Digital Marketing - Analytics • Collect and analyze marketing and web behavioral data • Track Marketing spend, Analytics and ROI • Collaborate with the Director of Global Marketing on producing global digital marketing reports (monthly and annual) and quarterly global distributor reports. Digital Marketing – Advertisements • Within the constraints of a budget, execute global paid marketing campaigns and execute all digital strategy for the following channels: Google CPC (Search, Display, and Shopping), Organic SEO, Facebook, Instagram, Twitter, and LinkedIn.