Digital Marketing Specialist

A U.S.-based manufacturer of high-performance, affordable light curing systems is looking for an energetic Digital Marketing Specialist to assist our sales team in promoting the company's products. Digital Marketing Job Requirements and Responsibilities: Lead generation • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other digital marketing partners. Work Hours & Benefits Business hours: 9am – 5pm • Paid holidays: 7 days • Paid vacation: 2 weeks • Paid sick time: 5 days • 401K Plan (after 1 year) Digital Marketing Qualifications / Skills: • Creating and maintaining client relationships • Self-motivated yet customer-focused • Proficient in marketing research and statistical analysis • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Strong writing and editing skills Desired Education and Experience: • Associate’s or bachelor’s degree in marketing or a related field • Proven working experience in digital marketing, preferably within manufacturing industry • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing user funnels • Experience with A/B and multivariate experiments • Solid knowledge of WordPress CMS, Google Analytics, HubSpot and other website and marketing analytics tools • Proficient knowledge in email marketing software (Campaign monitor, HubSpot, Drip, MailChimp, etc.).