Digital Marketing Specialist - Paid Ads

This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. Key Responsibilities:Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.Analyze campaign data to identify trends, measure performance, and inform strategic decisions.Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation.Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Analytical Skills : Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.Communication Skills : Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.Strategic Thinking : Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.Collaboration : Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.Certifications in Google Ads, Meta Ads, or similar platforms would be a plus. At Pennant Services, we understand the importance of a supportive work environment and strive to provide a comprehensive benefits package that reflects our commitment to our employees' health, happiness, and professional growth. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.