College of Western Idaho (CWI) is hiring a Digital Marketing Specialist to collaborate on and execute digital marketing and advertising activities as part of the CWI Marketing team. In addition, the ability to provide analysis of awareness to action by the target audiences; while strategically adjusting to improve results will be key. - Work closely with the Content Marketing team for SEO opportunities across CWI digital channels. - Ability to aggregate digital marketing metrics with the CWI Marketing team to create reports and dashboards with attribution data for key performance indicators. - Knowledge of Google Analytics and utilization of the metrics for analysis.
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