Digital Marketing Specialist

They will plan and execute digital marketing programs to position the firm’s capabilities, culture, and brand in the context of our client’s business challenges, with the objective of retaining clients and growing our business. Web • Working in collaboration with marketing strategists, product marketing, compliance, UX/UI, brand, and analytics, lead the execution of new digital experiences and enhance existing ones to continue to raise brand awareness • Collaborate with Wellington’s UX/UI team to continue to improve the user experience • Build a management optimization calendar to monitor key journeys and make recommendations based on behaviors and trends. Search strategy execution • Manage the PPC and SEO planning for regional capabilities pages (this requires the candidate to be highly proficient at managing Google Ad accounts) • Deliver and manage successful paid search campaigns for social media platforms, as well as PPC through Google Adwords • Work with the regional SEO partner and agency to ensure the right keywords are provided and content is tracked and optimized • Partner with the SEO team to monitor KPIs and ensure these are met If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at At Wellington Management, our approach to compensation is designed to help us attract, inspire and retain the best talent in our industry.