Digital Marketing Specialist

Robert Half Marketing and Creative is hiring for a Digital Marketing Specialist with a client in Atlanta. This is a direct hire position.The Digital Marketing Specialist will be responsible for managing and executing digital marketing strategies across multiple channels, including social media, email marketing, content marketing, SEO, SEM, and paid advertising. The ideal candidate will have a passion for digital trends, a strong understanding of analytics, and a creative approach to driving traffic, engagement, and conversions.Key Responsibilities:Develop and implement comprehensive digital marketing strategies to drive brand awareness, traffic, and conversions.Manage and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc. ), ensuring cost-effective strategies and ROI.Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc. ), including planning, creation, and scheduling of posts.Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic.Write compelling, SEO-friendly blog posts, articles, and website copy that align with brand messaging.Analyze and report on digital marketing campaigns, using data to optimize performance and achieve KPIs.Monitor and respond to online customer interactions to improve engagement and brand loyalty.Assist with email marketing campaigns, including list management, segmentation, and campaign performance analysis.Collaborate with cross-functional teams (design, content, sales) to ensure cohesive branding and marketing efforts.Stay up-to-date with the latest trends, tools, and best practices in digital marketing.