Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. Horton, Inc. is currently looking for a Digital Marketing Specialist - Social Media for their Corporate Marketing Department. Social Media • Assist with the creation, conception, and presentation of the company’s social media strategy and integrated marketing campaigns • Utilizes social media content management tools to generate insights and provide metrics • Using measurement tools to continually find ways to improve on those metrics through testing and new initiatives • Review web-based marketing content for grammar and factual information • Day-to-day management and development of engaging content on social media platforms, including organic posts, direct messaging, paid advertising, and engagement. Content Development • Source, coordinate, create, and maintain product content for digital placement • Assist in the back-end operational duties for the company’s website • Ability to edit images in Photoshop and optimize them for the web. • Composes and develops SEO-friendly content for the company websites that effectively and correctly provides information on company products and services.
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