Digital Marketing Specialist

Available Locations: The PPC Specialist will be responsible for developing, implementing, tracking, and optimizing our marketing strategies across all digital channels. Google / Facebook Ads Specialist: • 2+ yrs experience in Google Ads and Google Analytics, and the latest GA4 • 1+ yr using Google Tag Manager (JavaScript a big plus here but not required) • Experience with Facebook Ads and Microsoft Ads Preferred but not required (can be learned quite easily) • Strong analytical skills • Very comfortable with using Excel, LibreOffice, OnlyOffice or Google Sheets • Experience using a WYSIWYG in a CMS to make landing pages (Dealer-E-Process) • Experience with HTML & CSS a big plus • Ability to communicate conversions / metrics into simple and digestible reports Responsibilities - Digital Marketing Specialist • The Google Ads Specialist should be able to implement, track and report on the digital advertising and paid search initiatives. • The Facebook Ads Specialist should be able to implement, track and report on the digital advertising and paid search initiatives.