Digital Marketing Specialist

POSITION TITLE: Digital Marketing Specialist FLSA STATUS: Exempt This role requires a blend of creativity, analytical prowess, and project management skills to enhance our brand's online presence and drive measurable results. • Execute digital marketing strategies across multiple channels such as email, social media, search engines, website, and landing pages to achieve marketing goals and report on performance • Implement and execute content marketing tactics and programs on the bank’s websites to increase SEO, ensure accessibility & ADA compliance, and improve the bank's online presence and customer experience • Coordinate and manage the bank's social media presence in conjunction with product launches, corporate communication initiatives, and other branding campaigns • Collaborate on planning, execution, and implementation of A/B testing of digital campaigns on email, display advertising, and search engine marketing • Build the bank’s website pages and campaign-specific landing pages to support both outbound and inbound marketing initiatives • Maintain bank’s intranet site, World of Carter, and train designated department page owners on the use of the Intranet CMS platform • Monitor and pull reports on the performance of digital initiatives through Google Analytics and other dashboarding tools to measure effectiveness and recommend data-based actions. • High school diploma or equivalent required, Bachelor’s degree in marketing or closely related field preferred • Previous experience in financial services industry and/or digital/advertising agency experience a plus • Advanced proficiency with email marketing platforms and social media management tools • Advanced proficiency with web design and content management systems • Intermediate working knowledge of paid digital advertising using Google Ads, Meta Ads, LinkedIn Ads, or other relevant platforms • Basic proficiency with CRM tools • Intermediate understanding of SEO, SEM, and Google Analytics • Intermediate project and time management skills • Advanced skills in MS Office • Intermediate analytical and problem-solving skills • Intermediate collaboration skills • Advanced verbal and written communication skills