June 13, 2025

Digital Marketing Specialist

A. O. Smith Corporation Milwaukee, Wisconsin

This role involves collaborating with our marketing, product, and sales teams to proactively market to all ideal audiences via the web, email marketing, social, and other digital outreach. • Assist in the creation of blog content and online destination pages ensuring appropriate interfaces are incorporated for each initiative • Design and develop social media campaigns and ongoing efforts that support business goals • Develop and maintain a digital creative marketing calendar • Consult with the team to ensure digital efforts are aligned and facilitating business goals • Help manage and configure the Martech stack to improve the customer experience and improve internal efficiencies • Present updates on the progress of marketing activities and the results • Gather metrics for digital marketing efforts, compile reports and refine approach based on findings • Manage and work with external agencies. • 5+ years in marketing; B2B marketing experience is a plus. • Strong project management skills. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation.

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