Digital Marketing Specialist

Campaign Management & Strategy • Develop and execute integrated digital marketing campaigns across Google Ads, Meta platforms (Facebook, Instagram), and other digital channels (YouTube, Blogs, Magazines) • Manage campaign budgets, monitor performance metrics, and optimize for maximum ROI • Conduct A/B testing to improve campaign effectiveness and conversion rates • Create detailed campaign reports and present insights to stakeholders Website Optimization • Conduct keyword research and competitive analysis to inform content strategy • Monitor website performance and make recommendations for optimization Required Qualifications • Bachelor's degree in Marketing, Communications, Digital Media, or related field • 2+ years of experience in digital marketing or related role • Proven experience managing Google Ads campaigns with demonstrated results • Proficiency with Meta Business Suite (Facebook Ads Manager, Instagram advertising) • Strong analytical skills with experience using Google Analytics • Experience with graphic design software (Adobe Creative Suite, Canva, or similar) • Excellent written and verbal communication skills • Strong project management and organizational abilities • Data-driven mindset with ability to interpret analytics and make strategic recommendations Please submit your resume and a portfolio showcasing examples of your digital marketing campaigns and creative work to [email protected] Pay: $18.00 - $22.00 per hour