Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts at our medical office. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. Responsibilities • Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)