Summary of Position: Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist - Advertising will execute and optimize digital advertising campaigns across platforms like Google Ads, Meta Ads (Facebook and Instagram), and other paid media channels as assigned by Executive Director. This position will collaborate with internal teams to align ad messaging with enrollment goals, analyze campaign performance, and make data-driven decisions to enhance conversion rates and ROI. Experience working in higher education marketing. Experience collaborating with Admissions teams on enrollment marketing strategies. Skills and Abilities: Strong knowledge of paid media platforms, analytics tools (Google Analytics, Meta Business Suite), and PPC best practices.
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