Digital Marketing Specialist - Advertising Job at Ferris State University Colleg

Digital Marketing Specialist - AdvertisingJoin to apply for the Digital Marketing Specialist - Advertising role at Ferris State University College of BusinessContinue with Google Continue with GoogleDigital Marketing Specialist - Advertising3 days ago Be among the first 25 applicantsJoin to apply for the Digital Marketing Specialist - Advertising role at Ferris State University College of BusinessApply now Job no: 497118Work type: StaffLocation: Grand Rapids, MI 49503Categories: Administrative, StaffPosition Title: Digital Marketing Specialist - Advertising Location: Grand Rapids Department:71200 - Web ContentAdvertised Salary: $46,000 - $48,000; Salary commensurate with education, experiences and other requirements. Required Work Experience: 2+ years of marketing-related professional experience (including internships)Proficiency in digital marketing analyticsExperience with campaign optimization to improve engagement Required Licenses and Certifications: Physical Demands:Office EnvironmentSittingAdditional Education/Experiences to be Considered: Experience with Google Analytics and/or other digital analytics platformsExperience with Slate and/or other customer relationship management platforms (CRM)Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and other PPC platforms.Experience with A/B testing methodologies.Experience working in higher education marketing.Familiarity with marketing automation toolsFamiliarity with retargeting strategies.Experience collaborating with Admissions teams on enrollment marketing strategies.Strong understanding of digital advertising compliance, data privacy laws, and accessibility best practices.Experience creating content for marketing campaigns Essential Duties/Responsibilities: Execute digital advertising campaigns across Google Ads, Meta Ads, and other paid media platforms.Work with team members to implement 12-month paid media plans.Monitor campaign performance analytics, identifying trends and opportunities for improvement.Keyword research and optimization for paid search campaigns.Conduct A/B testing and adjust ad creatives, targeting, and bidding strategies based on results.Collaborate with Admissions to ensure alignment between marketing messaging and enrollment goals.Report on key performance metrics such as conversion rates, ROI, and cost-per-acquisition (CPA).Stay up-to-date with digital advertising trends, platform updates, and best practices.Cultivates an environment of belonging that values, respects, supports, and celebrates individual similarities and differences, allowing students, faculty and staff to thrive authentically.Support, promote, and develop university student enrollment and retention initiatives.Any other duties assigned within the position classification area. Marginal Duties/Responsibilities: Participate in marketing and enrollment meetings to provide insights on digital advertising trends.Provide internal stakeholders with insights related to digital marketing performance.Support marketing colleagues. Required Documents:Cover LetterResumeUnofficial Transcript 1Optional Documents: Special Instructions to Applicants: Unofficial Transcript 1 (REQUIRED): Applicants must attach a copy of an unofficial transcript of Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Learn more about the Ferris Mission and community at ferris.edu.