Digital Marketing Specialist - Advertising Job at Ferris State University in Gra

Position Type: Staff Required Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Marginal Duties/Responsibilities: Participate in marketing and enrollment meetings to provide insights on digital advertising trends.Provide internal stakeholders with insights related to digital marketing performance.Support marketing colleagues. Skills and Abilities: Strong knowledge of paid media platforms, analytics tools (Google Analytics, Meta Business Suite), and PPC best practices.Ability to analyze data-driven insights and make informed decisions to optimize campaigns.Strong project management skills with the ability to handle multiple campaigns simultaneously.Knowledge of SEO, content marketing, and audience segmentation strategies.Demonstrated ability to work in fast-paced, deadline-driven environments.Demonstrated successful experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds. : Yes Posting Close Date:EEO Statement: Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Learn more about the Ferris Mission and community at ferris.edu .