Digital Marketing Specialist

As a key member of the marketing team, the Digital Marketing Specialist will manage campaign deployment through Salesforce Marketing Cloud, oversee CRM list development, support SEO improvements, and analyze marketing performance using platforms including HUM and MonsterInsights. • Ensure deliverability and alignment with content and branding standards. • Monitor structure and consistency of ASM website content, reviewing updates from content builders to ensure they follow ASM branding, formatting, and SEO best practices. • Launch and monitor LinkedIn Ads and Google Ads, optimizing campaigns for performance. As the world’s largest and most established materials information society, ASM connects a global network of materials experts and provides access to trusted materials information through reference content, data and research, education courses, and international events.