Digital Marketing Specialist

Brasco /// is hiring a Digital Marketing Specialist (DMS) with proven experience managing and optimizing digital marketing and advertising campaigns across various platforms, including HubSpot, Google Ads, Wordpress and Shopify. You’ll support day-to-day execution of marketing automation, paid advertising and media, analytics and reporting, data analysis, website content updates, optimization and SEO for AI, and building out customized automation within platforms like HubSpot, Active Campaign, Marketo and others to ensure integration with varying marketing technology platforms. Strong communication skills, attention to detail, and the ability to manage competing priorities are essential for success in this role. Digital Advertising & Marketing Campaign Expertise • Build and manage digital advertising campaigns in Google Ads, Meta, LinkedIn, and Microsoft Ads • Write compelling ad copy, manage bidding strategies, and monitor performance • Analyze campaign data and make recommendations to improve results • Supporting execution for a range of digital marketing campaign needs such as content, a/b testing, landing page development, and being a solution minded marketer to test and try new things to improve our campaigns. Qualifications • 4+ years of experience in digital marketing, preferably within an agency environment • HubSpot experience, including email marketing, workflows, landing pages, and reporting • Hands-on Wordpress and Shopify experience with product, content, or promotion updates • Demonstrated proficiency in Google Ads campaign management • Familiarity with SEO and website optimization techniques • Strong communication, organization, and time management skills • Bachelor’s degree in marketing, business, or a related field, or equivalent experience