Digital Marketing Specialist

Red Cedar Homes is seeking a hands-on, performance-driven Digital Marketing Specialist to lead execution across paid media, social media, email marketing, website optimization, listing management, and content creation. -Paid & Performance Marketing • Plan, launch, and optimize paid campaigns across Google, Facebook/Instagram, and YouTube with the guidance of the Director of Marketing • Set up UTM tracking and campaigns in Salesforce for accurate attribution • Monitor performance metrics and report on key KPIs weekly • Use GA4, Salesforce, and Meta dashboards to evaluate campaign performance • Coordinate with paid media agencies and creative vendors • Ensure accuracy and brand consistency across all platforms • Track lead flow and performance from listing platforms and optimize for engagement preferred • Strong understanding of social media strategy, content writing, and basic design tools (Canva, Adobe) • Familiarity with UTM tagging, SEO, and digital marketing attribution • Excellent writing and organizational skills • Self-starter who thrives in a fast-paced, deadline-driven environment We look forward to reviewing your application and potentially welcoming you to our team at Red Cedar.