Digital Marketing Specialist - Research and Leads

Overview Do you want to build an impactful career to change the world for the better? Essential Duties And Responsibilities • Monitor quality for digital media deliverables for corporate communications initiatives and projects; • Manage content on social media channels and create presentations and performance reports; • Make suggestions for continuing to distinguish the firm competitively; • Participate in developing creative concepts for internal and external communications employing commonly used software from Microsoft and Adobe; • Provide creative contribution to the firm’s digital communications initiatives; • Use third-party marketing and automation software; • Help in researching, writing, and editing content for distribution that includes photos, graphics, and videos; • Support the development and implementation of Geosyntec's corporate communications strategy with the creation, launch, and oversight of paid and organic digital advertising campaigns; • Research clients in specific locations and market sectors using online research tools; • Assist with the follow-up on leads generated from the company website and targeted digital marketing campaigns; • Originate written content within editorial guidelines that transforms factual material from subject matter experts into compelling marketing messages; • Learn and maintain knowledge required to use current content management systems including WordPress, Joomla!, Hubspot, SharePoint, and other systems as required; • Stay up-to-date with the latest tools, technology, and digital platforms to provide the best methods for effective internal communication; • Track analytics for key performance indicators and benchmarks, set goals, and measure the success of communications initiatives; • Manage content calendars to streamline communication initiatives; and • Help the team develop public relations and promotional materials including the creation and distribution programs. Skills, Experience And Qualifications • Bachelor’s degree in communications, writing, journalism, public relations, or a related discipline focused on written communications and 4 years of experience, an Associate's degree and 6 years of experience, or 8 years of relevant experience. (required) • Business development marketing experience in the science, engineering, technology, or professional services industry (preferred) • Experience with LinkedIn, LinkedIn Campaign Manager, Google, Google Ads, LinkedIn Sales Navigator, ZoomInfo, Web searching, Copilot AI, and other market research tools.