Channel Impact is seeking a strategic and hands-on Digital Marketing Specialist to lead and execute the paid digital advertising strategy for our client. In this role, you will play a key role in Account-Based Marketing (ABM) initiatives, collaborating closely with SDRs and sales to ensure campaigns reach and convert high-value target accounts. What You Will Do: • Lead the development and execution of full-funnel paid campaigns across: • Display advertising (programmatic, retargeting) • LinkedIn (sponsored content, ABM targeting) • Google Ads (Search, Display, Performance Max) • Manage and optimize media budgets and bidding strategies to drive efficiency and pipeline. • Partner with the ABM team to develop digital programs targeting strategic accounts. • Align closely with Sales Development Reps (SDR) and Sales to support outbound motions with digital air cover.
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