Digital Marketing Specialist

BRAINBOX Immersive Marketing (BBIM) is a full-service experiential and digital marketing solutions company based in Lexington, Kentucky with a 26-year record of connecting brands to their target audience. • Utilize Adobe Suite and Canva and other similar platforms for graphic design • Establish, monitor, and report SEO/SEM campaigns and their results • Collect program performance metrics to develop new campaigns and evaluate existing ones • Capture web analytics data with Google Analytics and determine the “so what?” to improve campaigns • Providing in-depth and insightful custom reports to communicate key metrics and findings • Display the desire and drive to rapidly acquire digital marketing proficiency in company systems and emerging systems and technologies • Be willing to immerse yourself into Sports Marketing & Collegiate Marketing Email Marketing • Build and manage overall email marketing strategy for campaigns assigned • Create and design various CTAs (Call to Action) and email templates (copy, design, graphics) in Zoho, SharpSpring, and other similar platforms • Create targeted emails, target lists and automated campaigns • Determine and manage email marketing KPIs for assigned campaigns • Develop customer lead generation strategies through various digital marketing verticals • Develop documentation and road maps for processes as required • Conduct A/B tests and promotions that succeed through email as required • Develop and maintain a strong understanding and execute Digital Marketing Automation processes and through their applications (Google Docs, Zapier, etc.) Website Management • Manage WordPress and similar websites as required • Provide automation between Gravity Forms and CRM Platforms • Conduct basic website coding (HTML and CSS) as required • Develop digital automation and integration between websites, CRM platforms, social media, and other marketing verticals We’ve become experts at adapting to new trends and technology to help our clients thrive, no matter their industry across the nation.