Digital Marketing Specialist

A company is looking for a Digital Marketing Specialist to manage and optimize online campaigns across multiple platforms. Key Responsibilities Develop, execute, and manage paid and organic content strategies across various digital platforms Optimize ad campaigns and manage large marketing budgets to ensure efficient allocation and spend Provide comprehensive reporting on campaign performance and present results to clients Required Qualifications Bachelor's degree in marketing, advertising, business, or a related field 3+ years of experience in digital marketing with a focus on paid and organic strategies Certifications in Google Ads, GA4, or Meta Ads preferred In-depth knowledge of e-commerce platforms, especially Shopify Experience in developing digital products for both B2B and B2C markets