Digital Marketing Specialist

About the position Responsibilities • Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO • Is responsible for the timely and complete maintenance and quality control of HubSpot data on an on-going basis • Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Looker and HubSpot • Assists with social media campaigns in coordination with our creative and communications resources • Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns • Email list hygiene management, including data management to improve deliverability • Assists with creation of email campaigns and automation • Implements other paid digital marketing campaigns based on marketing plans • Develop and maintain relationships with internal key contacts, stakeholders and/or influencers • Provide insights and recommendations for continuous improvement based on data-driven analysis • Stay up to date on industry trends and emerging brand and marketing strategies • Ensure RKL brand consistency across all communication channels and materials • Other duties as assigned Requirements • Excellent organization skills and strong attention to detail • Ability to lead and mentor junior team members • Multitasker with the ability to prioritize work accordingly • Strong communication skills, written and verbal, to effectively interface with all levels of firm management and staff; ability to communicate issues and conclusions • Strong interpersonal skills, including problem solving skills; ability to shift focus and adapt to changes • Excellent verbal and written communication skills with strong client service focus • Strong analytical and interpersonal skills • Ability to work autonomously under the pressure of tight deadlines and multiple priorities • Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects